CNN Antes Up on Original Digital Video

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Eric Blattberg of Digiday talks to CNN's VP of video development Chris Berend about the news network's aggressive push into original digital video content with its dedicated CNN Digital Studios.

Says Berend, "We saw an opportunity both from an editorial perspective and from a business perspective to really double down on the capabilities we have within CNN. Clearly video is an integral part of how we report and tell the news, but we felt that there was appetite from our audience for storytelling that was relevant to the news but not necessarily about headlines.”

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