New Study Confirms Shift to TV Viewing on Smaller Screens - Creative Planet Network

New Study Confirms Shift to TV Viewing on Smaller Screens

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A new study from Frank N. Magid Associates corroborates the mass shift of watching TV on smaller screens.

Writes Forbes' Susan Kalla, "The vast majority of young adults, ages 18-34, prefer to watch entertainment on a laptop, smartphone or tablet, rather than a TV. They watch full length movies on tablets in bed and more movies on their phones on the go. The broader population is part of the stampede to the net. About 60% of of Americans who are 8-64 years old say they prefer to watch a Web-connected device, which leaves only 40% of US consumers preferring non-connected TV."

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