Looking Beyond Viral Videos

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MediaPost's Mallory Russell writes three ways that brands can look beyond the term "viral video" to make successful, shareable content.

She writes, "While we always applaud great creative efforts, we believe these brands need to resthink their overall approach to video. The key to creating a successful video strategy in 2014 and beyond isn’t just about going viral; it’s about understanding what motivates consumers to watch and share branded videos."

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