Inside the Success of Buzzfeed Video - Creative Planet Network

Inside the Success of Buzzfeed Video

Author:
Publish date:

Digiday talks to Buzzfeed Video executive producer Andrew Gauthier about the success of his nascent department, and what the future holds for them.

Gauthier explains, "I’ve been at BuzzFeed for a little over two years. We’ve obviously grown a lot since 2012: Now we have 40 talented video producers that are making over 30 videos a week. In my new role, I’m focused on establishing short-form video as the engine that runs BuzzFeed Motion Pictures. As we experiment with doing longer-form, serialized content, short-form BuzzFeed video will be the place where we test out new characters, topics, storylines and styles, with the opportunity to bring those things into longer videos and serialized videos."

Read the full story here.

Related