Digiday talks to Buzzfeed Video executive producer Andrew Gauthier about the success of his nascent department, and what the future holds for them.
Gauthier explains, "I’ve been at BuzzFeed for a little over two years. We’ve obviously grown a lot since 2012: Now we have 40 talented video producers that are making over 30 videos a week. In my new role, I’m focused on establishing short-form video as the engine that runs BuzzFeed Motion Pictures. As we experiment with doing longer-form, serialized content, short-form BuzzFeed video will be the place where we test out new characters, topics, storylines and styles, with the opportunity to bring those things into longer videos and serialized videos."
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