CNN has launched CNNgo, a TV Everywhere app for iPad or desktop that comes with a week of no-authentication streaming along with plenty of exclusive bonus content.
Says Alex Wellen, CNN's vice president of product, strategy, and operations, “CNNgo is all about control, whether it’s controlling what you watch or when you watch, how much depth you get around a particular segment, how you share it, how you personalize it — it really was about control. The control in the past had always been inside the control room. The director decided what segments came up. Our goal was to put the consumer inside the control room. When we knew it, you knew it.”
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