A new survey from Twitter focuses on the increased levels of engagement from television shows that include live-tweets from official accounts as well as cast members.
Writes Anjali Midha on the Twitter blog, "As it turns out, one of the most powerful and direct ways to drive conversation about a program on Twitter is to have the stars of the show engaged on Twitter, particularly during the airing. In fact, we found that shows live-Tweeting from cast members during the premiere had 64% more Tweets that day compared to programs that did nothing. Shows that live-Tweeted from the official handle also saw a 7% increase over those that did nothing."
Read the full post here.