Showtime Creates Vibrating Mobile Ad for 'Homeland'

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Showtime is taking advantage of innate technology in Android phones to serve up a tactile ad for the return of its hit series, Homeland.

Explains Adweek, "The promo pushes a minute-long YouTube trailer and is set up with 60 vibrations that go off during the clip's suspenseful moments. In one scene of the video, a bomb goes off and the ad makes it feel as if it is actually going off in the viewer’s hand. The technology only works on Android smartphones since iPhones do not have the built-in technology."

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The highly anticipated second season continues to follow the Dutton family as they fight for survival against ruthless enemies from all sides, with Kevin Costner reprising his role as family patriarch John Dutton. Encore Senior Colorist Bob Festa, who handled color finishing along with EFILM Senior Colorist Mitch Paulson on the first season, also returns to “Yellowstone” for season two, working closely with a new team of cinematographers as season one DP Ben Richardson stepped into the role of director for several episodes of the series this season.

Mobile Viewpoint's IP Transmission Products Use Blackmagic Design’s DeckLink Micro

Mobile Viewpoint's IP Transmission Products Use Blackmagic Design’s DeckLink Micro

Blackmagic Design today announced that Mobile Viewpoint, a leader in IP contribution solutions, is using DeckLink SDI Micro and DeckLink Micro Recorder in a number of their popular IP broadcast products. DeckLink products, the world’s highest quality PCIe capture and playback cards, are used in Mobile Viewpoint’s Terralink Mini, Terralink Mini-M, Agile Airlink and Baselink product lines.