Showtime Creates Vibrating Mobile Ad for 'Homeland'

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Showtime is taking advantage of innate technology in Android phones to serve up a tactile ad for the return of its hit series, Homeland.

Explains Adweek, "The promo pushes a minute-long YouTube trailer and is set up with 60 vibrations that go off during the clip's suspenseful moments. In one scene of the video, a bomb goes off and the ad makes it feel as if it is actually going off in the viewer’s hand. The technology only works on Android smartphones since iPhones do not have the built-in technology."

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