YouTube to Invest More Money in Original Content

Author:
Publish date:
Updated on

YouTube has announced that it will once again be investing big dollars in original content, this time focusing on its arsenals of already-successful creators.

Writes Re/code's Peter Kafka, "Instead of courting people from outside the YouTube ecosystem, like Madonna, it is focusing on 'endemic' stars who already have big followings on the site. And it is going to pay them to create specific shows, instead of a suite of programs, and is promising to promote them to its billion-person audience."

Read the full story here.

Related

Melius-Logo

Cobalt Iron and Melius Group Team Up to Bring On-Premises and Backup-As-a-Service Data Protection to UK and Ireland

Cobalt Iron Inc., a leading provider of cloud-based data protection, and business transformation and IT specialist company Melius Group Limited today announced a reseller/cloud service provider agreement. Under the terms of the contract, Melius Group will represent Cobalt Iron's Adaptive Data Protection (ADP) SaaS enterprise backup solution to customers in the U.K. and Ireland across a range of markets, but primarily the public sector. Melius Group will resell ADP and associated services in on-premises solutions and as a backup-as-a-service offering from its hosting centers.

Riedel-API_NAB

New App for Riedel's 1200 Series SmartPanel Provides API for Third-Party Control, Monitoring, and Automation Systems

At the 2019 NAB Show, Riedel Communications previewed a new API, based on open NMOS standards, for its 1200 Series SmartPanel. This innovation will enable industry partners to utilize the SmartPanel as a user interface for their control, monitoring, and automation solutions, and is another example of how the app-based SmartPanel can be leveraged to take on additional duties within broadcast workflows.

RTI_VMS-741-md

RTI Now Shipping VMS-741 4K Quad MultiViewer

RTI, a leading control and automation manufacturer, today announced that the company is now shipping its VMS-741 7x1 4K Quad MultiViewer. The powerful presentation switcher and scaler takes advantage of the 4K resolution of today's flat panel TVs and projectors to combine video from up to four sources onto one display.

J+P_Tigers-md

Just Add Power Pumps Up Players and Wows Recruits in Revamped University of Memphis Locker Room

Just Add Power (J+P), a leader in Ultra HD over IP video distribution, announced that its Ultra HD over IP video distribution system has been installed in the University of Memphis Tigers' renovated locker room at the Liberty Bowl Memorial Stadium. Tasked with creating a unique atmosphere in the space to wow recruits and pump up players before games, Miestro Home Integration relied on J+P's solutions to cost-effectively and reliably distribute video content to a variety of video walls and large displays.

Tim Burton’s Dumbo Delivered in Dolby Vision with Blackmagic Design

Tim Burton’s Dumbo Delivered in Dolby Vision with Blackmagic Design

Blackmagic Design has today announced that DaVinci Resolve Studio was used throughout the full color pipeline on Disney’s live action remake of Dumbo. Directed by Tim Burton with a screenplay by Ehren Kruger, the DI was delivered by Goldcrest Post’s Adam Glasman, who collaborated with Director of Photography Ben Davis, BSC.

VITEC_Northwestern-Interior-md

VITEC's EZ TV IPTV & Digital Signage Solution Captivates Fans at Northwestern University's New Arena

VITEC, a worldwide leader in advanced video encoding and streaming solutions, today announced that its multi-award-winning EZ TV IPTV & Digital Signage Solution for Sports Venues was successfully installed in the Welsh-Ryan Arena at Northwestern University (NU). As part of the $110-million renovation, EZ TV distributes ultra-low-latency, high-quality live game day feeds, digital signage and video wall content, and IPTV streams from multiple service providers to more than 75 screens in the facility. NU can easily and affordably create eye-catching digital signage campaigns or point-of-sale menu boards and centrally manage every content feed and IPTV streams from the same intuitive user interface, setting a new benchmark in fan engagement, facility management, and revenue.