Word-of-Mouth and Advertising Trump Social Media in Show Discovery

Author:
Publish date:

New studies from Hub Entertainment Research and Viacom show that social media may not be as vital to consumers discovering new television shows as once suspected.

Writes P.J. Bednarski of MediaPost, "Only 24% in Hub’s study say they have discovered a show through something they saw or read on Facebook or Twitter in the last six months. To me that doesn’t sound so bad, but when Hub asked for specific content they discovered via social media, that figure drops from 24% to just 6%. The other, old-fashioned ways of discovering content are much better -- 58% found content via advertising, 41% from word of mouth and 34% through channel surfing."

Read the full story here.

Related

ATEM Television Studio Pro 4K used by Zodiac Studios on Austin Music Live Streaming Series

ATEM Television Studio Pro 4K used by Zodiac Studios on Austin Music Live Streaming Series

Blackmagic Design today announced that Austin, Texas based full service production studio Zodiac Studios is using an ATEM Television Studio Pro 4K live production switcher and Video Assist 4K monitor/recorders for its ongoing Austin Music Live series. Cofounded by Robert Calder, owner and executive producer at Zodiac Studios, along with Producer and Creator David Christopher, the live streamed series celebrates the rich and diverse local talent that makes Austin the live music capital of the world. Austin Music Live supports and fosters the city’s $2 billion music tourism industry.