Nielsen Social Reports on Advertising Trends on Second Screen

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Nielsen Social reports on top trends when it comes to second screen and advertising.

Writes MediaPost's Wayne Friedman, "Social media and its connection with TV networks and brands keeps growing: Now 84% of smartphone and tablet users in the U.S. watch TV with a second screen. Nielsen Social says when it comes to brands and people and using social media in conjunction with TV networks, some general trends have become clear when it comes to key advertising categories."

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