Behind YouTube's Hit Social Show '@SummerBreak' - Creative Planet Network

Behind YouTube's Hit Social Show '@SummerBreak'

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The Los Angeles Times goes behind-the-scenes of @SummerBreak, a social experiment reality show shown in short episodes, in almost real-time, on YouTube over the summer.

Explains creator Billy Parks, "When you're telling a story, you have to think about how to do it across platforms. We use data to find out in real time what story lines are working the best … and then we can do that by listening to what's working on each platform. Television isn't always set up to do that."

Read the full story here.

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