Bravo's new dating show The Singles Project doesn't just have ancillary social media content--its entire conceit is based around social interaction.
The reality show is filmed in almost real-time, with a tight one-week shooting and post-production schedule. As its cast of singles go on dates, the audience is prompted to participate via social media and on the dedicated hub on BravoTV.com. Those interactions then inform the very next episode.
Rachel Smith, VP of Current Production for Bravo, tells Lost Remote, "It’s a constant loop of communication between all parties and around the clock hours. The digital and social elements of this show continue seven days a week and constantly effect how scenarios play out on the show. We have dedicated digital producers who are monitoring the social interaction and giving feedback to the cast and crew in real time. It’s a great, intensive ride though it’s a schedule not very conducive to summer vacationing."
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