Streaming Video Numbers Almost Match TV Consumption - Creative Planet Network

Streaming Video Numbers Almost Match TV Consumption

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A new study from ConsumerLab has found that streaming video consumption is about to match linear TV consumption.

Writes Digital TV Europe, "The 2014 ConsumerLab report on TV and media trends found that 75% of consumers watched streamed video – including YouTube clips, TV shows and movies – a more than weekly basis, up substantially from 61% in 2011. By comparison, 77% of consumers watched scheduled broadcast TV on a more than weekly basis in 2014, down from 83% in 2011."

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