Telstra, one of the largest telecommunications and information services companies in the world, has acquired Ooyala, a provider of video streaming and analytics technology. Telstra, which had owned 23 percent of Ooyala, increased its equity by $270 million, resulting in a 98 percent ownership stake.
As one of the world’s largest telecommunications companies, with deep expertise (and pockets) in the digital media space, Telstra can provide the necessary and ongoing investments and business relationships required to expand Ooyala’s presence in the personalized video category.
As part of the deal, Ooyala is now a subsidiary of Telstra, and operates as an independent business under the leadership of its existing management team, led by chief executive officer Jay Fulcher. The company will retain the Ooyala brand and will continue to be headquartered in Silicon Valley, Calif.
Ooyala’s Fulcher says that, having already established its technology with media customers like ESPN, Foxtel and Univision, Ooyala will now rapidly scale its operations worldwide to seize the multi-billion-dollar opportunity for cloud-based video solutions that enable personalized multiscreen television for mass audiences.