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Global Smartphone Shipments Up But Samsung & Apple Market Share Declines

The number of smartphone shipments reached over 290 million in Q2 2014.

The number of smartphone shipments reached over 290 million in Q2 2014, representing 26 percent year-over-year growth and a 2 percent increase quarter-over-quarter. That’s according to Juniper Research. However, the market research firm says that both the global market share of Apple and Samsung declined as other vendors including Huawei, LG and Lenovo made gains.

Samsung accounted for 26 percent of all smartphone shipments globally, with an estimated 75 million shipments during the quarter. While the company’s market share declined, shipment volume was up 4 percent when compared to Q2 2013.

Apple posted its best-ever Q2 this year, shipping more than 35 million iPhones, representing a YOY growth of 13 percent. Yet Apple’s overall market share slipped from 15 percent in Q1 2014 to 12 percent in Q2 2014. A significant proportion of iPhone sales came from emerging markets; the company recorded 55 percent YOY growth in Brazil, China, India and Russia.

The fastest growing rival was Huawei, which sold roughly 34.3 million smartphones in Q1 2014, with Q2 shipments reaching 20 million, representing a market share of nearly 7 percent. The company is expected to meet its full-year target of 80 million smartphones. Both Lenovo (15.6 million smartphones for Q2 2014) and LG (which shipped a record 14.5 million smartphones in the same period) had strong years, each taking roughly 5 percent market share.