The Rise of Lyric Videos

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Joan E. Solsman of CNET writes about the growing trend of lyric videos, which not only generate millions of YouTube views but even merited their own VMA category this year.

She writes, "More than industry fad, the category reflects how streaming, and specifically YouTube, is becoming the go-to place to listen to music first and repetitively. Some artists and insiders say it may also be feeding the need for a specific facet of expression for artists and desire for immersion for fans that the digital transition has lost as album art and record sleeves fade into obscurity."

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