New Study Confirms Video's Conversion Dominance for Marketers

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A new survey from Vidyard and Ascend2 called "Video Content Marketing: Identifying Metrics and Measuring Impact" has 71% of marketers who responded confirm that video is more effective for them than text or images.

Writes ReelSEO, "95% of respondents to the survey confirmed that video was an important and valuable form of marketing content. The overwhelming majority indicated that video was far more important now than it had ever been, with another 32% acknowledging it was somewhat more important. None of those polled (from a pool that were using video as part of their marketing campaigns) said that video wasn't important to them."

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VITEC to Feature Its Comprehensive IPTV Distribution Solution and Military-Grade Encoders at GV Expo 2018

VITEC, a worldwide leader in advanced video encoding and streaming solutions, today announced it will demonstrate its latest generation EZ TV IPTV & Digital Signage Platform, which features advanced distribution and playback capabilities for government agencies requiring immediate access to video streams, and its point-to-point/point-to-multipoint MGW Ace HEVC encode and decode solution at Government Video Expo in booth 500 at the Walter E. Washington Convention Center in Washington, D.C., from Nov. 27-29.