The Challenges Still Facing TV Everywhere Adoption

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A new study from eMarketer, "Shifting Video and TV Audiences: Tuning Out the Hype to Understand New Viewing Habits," examines the growth of TV Everywhere as well as the challenges still facing its adoption.

They write, "For all its growth, TV Everywhere faces some challenges. For one, many viewers are not even aware of the services: 47% of respondents to CTAM and HUB said they had never heard of them. For another, TV Everywhere technology is still relatively new and glitch-prone: In a November 2013 survey from Viacom, 24% of internet users cited problems with long load times or buffering, and 23% had encountered crashing or freezing issues."

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