Emmy Awards Air with Robust Social Media Content

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As has become par for the course with awards shows, last night's Emmy Awards incorporated a large array of exclusive social media content.

Host Seth Myers gave fans rehearsal and backstage footage via his @LateNightSeth Twitter, Instagram and Tumblr accounts. NBC's Today had a Vine 360 station which pushed exclusive 6-second videos to their account. Access Hollywood partnered with Facebook Mentions Box to get stars to record video responses to pre-loaded questions, which where then uploaded to the show's Facebook page. And 15 backstage cameras provided exclusive second screen content for Emmys Backstage LIVE! available on Emmys.com, NBC.com, and Yahoo.com.

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