Emmy Awards Air with Robust Social Media Content

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As has become par for the course with awards shows, last night's Emmy Awards incorporated a large array of exclusive social media content.

Host Seth Myers gave fans rehearsal and backstage footage via his @LateNightSeth Twitter, Instagram and Tumblr accounts. NBC's Today had a Vine 360 station which pushed exclusive 6-second videos to their account. Access Hollywood partnered with Facebook Mentions Box to get stars to record video responses to pre-loaded questions, which where then uploaded to the show's Facebook page. And 15 backstage cameras provided exclusive second screen content for Emmys Backstage LIVE! available on Emmys.com, NBC.com, and Yahoo.com.

Read the full story here on StreamDaily.

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