How to Monetize YouTube

Author:
Publish date:

The Drum reports from the "How to Make Money Out of YouTube" panel at the Edinburgh International Television Festival, with the big takeaway being that YouTube needs to be treated differently than regular broadcast channels.

Said YouTube talent agency Gleam Futures' Don Smales, "It's about community and personality. Engagement is the valuable bit content makers need to listen to the community. On YouTube the people on the other side of the screen are the commissioners, the studio bosses and the editors and you need to respond to them."

Read the full story here.

Related

SMPTE-JoelWelchHeadshot

SMPTE at Government Video Expo 2018

The Society is excited to co-present the SMPTE in D.C. conference with Government Video Expo and to share the latest technology trends on hot industry topics such as the transition to IP and HDR. The industry is experiencing a radical transformation, and we're delighted to provide attendees with continued education and the latest information on important developments affecting broadcast and video professionals.