How to Monetize YouTube

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The Drum reports from the "How to Make Money Out of YouTube" panel at the Edinburgh International Television Festival, with the big takeaway being that YouTube needs to be treated differently than regular broadcast channels.

Said YouTube talent agency Gleam Futures' Don Smales, "It's about community and personality. Engagement is the valuable bit content makers need to listen to the community. On YouTube the people on the other side of the screen are the commissioners, the studio bosses and the editors and you need to respond to them."

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