MTV Dedicates Production Truck to Creating Live Ads During VMAs

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During Sunday's MTV VMAs, MTV dedicated a production truck solely to advertisers who were creating live ads speaking to the buzziest moments of the show. Advertisers taking part included Pepsi-Cola, Verizon Wireless, Unilever, Kia, and CoverGirl.

Said Stephen K. Friedman, president of MTV, “We are really beefing up the infrastructure. Our advertiser partners and sponsors want to be part of the conversation [and] capitalize on combustible moments."

Read the full story here on The New York Times.



Zylia Releases New ZYLIA Studio PRO and ZYLIA Ambisonics Converter Plug-Ins for Pro Tools

Zylia, the Poland-based manufacturer of multitrack audio recording technologies, today unveiled its new ZYLIA Studio PRO and ZYLIA Ambisonics Converter plug-ins for the Pro Tools digital audio workstation (DAW). Developed to address the needs of audio enthusiasts, the new plug-ins accommodate specific characteristics of Pro Tools and enable use of the DAW with the innovative ZYLIA ZM-1 microphone, along with the ZYLIA Studio PRO and ZYLIA Ambisonics Converter software.