MTV VMAs Recruits Social Media Influencers for Immediate Shareable Content

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Social was a bigger component than ever during this year's MTV VMAs. Not only were the nominees announced on Snapchat, but the award for Best Lyric Video was voted on via social media, MTV created a mobile-friendly All-Access Live page to encourage second screen activity, and a dedicated social media team churned out GIFs, videos and more content in real-time as the show aired.

MTV also recruited 8 social media influencers who were tasked with creating shareable, immediate social media content as the night went on.

Read more here on Forbes.