Beth Principi of ReelSEO explains how socialization of video has been driving consumption--a trend which a new study predicts will mean that 79% of all consumer Internet traffic will be video in 2018.
She writes, "While consumption and socialization seem unrelated, in fact the success of the online video industry depends on both. If there was no avenue for increased consumption, socialization wouldn’t be as vast. And if socialization of video didn’t exist, consumption would be stunted. If video consumption continues to increase and socialization continues to expand, it will result in a complete shift from televised video to online video."
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