New GE Campaign Imagines Technology in 50 Years - Creative Planet Network

New GE Campaign Imagines Technology in 50 Years

Author:
Publish date:

In 1964, Isaac Asimov wrote an article for TheNew York Times after visting the GE pavilion at the World's Fair, detailing what he thought technology would look like in 2014.

In celebration of that article's anniversary, GE has launched a campaign called The Next List, which will look back at the changes in tech since 1964, and also forward to predictions of what's coming in 2064. The campaign includes a hub on Medium, as well as exclusive and interactive social media components: for example, this interactive Tumblr graphic that was posted on Friday.

"The anniversary represents an opportunity to once again look forward and envision a world elevated by innovation," said Sydney Lestrud, GE’s manager of global digital marketing, tells Adweek. "The Next List represents the company’s major research and development focus areas across healthcare, energy, software and manufacturing and the breakthroughs coming out of our global research centers around the world."

Read the full story here.

Related

India’s Renge Dragon Studio Colors 63 Commercialsin One Month Using Collaboration in DaVinci Resolve 15

India’s Renge Dragon Studio Colors 63 Commercialsin One Month Using Collaboration in DaVinci Resolve 15

Blackmagic Design’s DaVinci Resolve 15 was used to color grade 63 commercials in one month with the help of DaVinci Resolve 15’s collaboration workflow by RengeDragon Studio, an Indian boutique studio. As part of the 63 commercials, RengeDragon used DaVinci Resolve 15, along with DaVinci Resolve Micro Panel, for color grading the new Vaseline Sun & Pollution Protection commercial campaign.