Ben Chodor of MediaPost goes over some scenarios when live-streaming video is more beneficial than VOD and vice versa.
He writes, "I’ve produced or streamed thousands of corporate events since 1998. Since then, I’ve seen the different use cases of live video change. It went from an 'add on' to a business or marketing event, to a core strategy and advanced way to connect with consumers around the world. But when marketers, brands and publishers that I speak are considering live video, their first question isn’t about the benefits of live. Instead, they ask when they should use live video -- and when VOD is more important to reach a broader audience."
Read the full story here.