HP has created a :30-second spot entirely out of VInes. HP and marketing agency Niche partnered together to enlist the help of Vine stars, who came with their own ideas for their respective 6-second videos. The videos were then edited together to create a fun and seamless promo spot.
Rob Le Bras-Brown, HP's SVP of marketing, told the Wall Street Journal that the idea was to "find creative people in social media, particularly ‘vine-ographers,’ and give them the machine and invite them to be creative with it in six seconds."
Watch below and read the full story here.