Discovery's Shark Week Goes Social - Creative Planet Network

Discovery's Shark Week Goes Social

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The Discovery Channel has incorporated several social elements into its 27th annual Shark Week, including Facebook Trending Topics, Hashtag Polling and live Instagram posts.

Says Conal Byrne, Discovery's VP of digital media, "We’re taking ‘Shark Week’ to a new level this year – complementing the incredible on-air lineup with more social integrations and more live online events than ever before, From streaming Discovery’s FinFest celebration at the start of the week to Facebook fans deciding the best ‘Shark Week’ moments of all time at the end of the week, ‘Shark Week’ 2014 is a non-stop, fan-focused extravaganza.”

Read the full story here on Lost Remote.