Connectivity Is Prime Consideration for New Device Purchases - Creative Planet Network

Connectivity Is Prime Consideration for New Device Purchases

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A new study from Gfk shows that connectivity was a prime consideration for costumers purchasing new televisions and related devices.

Writes MediaPost's Aaron Baar, "Smart TVs and/or OTT streaming devices were among the top devices selected by households participating in a 50-household qualitative study...Meanwhile, the dominant consideration for these shoppers was the availability of content, whether in the form of streaming, live watching or casting from one device to another."

Read the full story here.

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