Connectivity Is Prime Consideration for New Device Purchases

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A new study from Gfk shows that connectivity was a prime consideration for costumers purchasing new televisions and related devices.

Writes MediaPost's Aaron Baar, "Smart TVs and/or OTT streaming devices were among the top devices selected by households participating in a 50-household qualitative study...Meanwhile, the dominant consideration for these shoppers was the availability of content, whether in the form of streaming, live watching or casting from one device to another."

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