Why Social Media Is Vital to Video Creators

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VideoInk's Jessica Klein writes an article on why social media is a vital consideration for independent video creators.

Kathleen Barth, head of marketing for Geek & Sundry says, "[Social media] is the number-one way we can spread our message directly about our upcoming shows and events to our fans...The most valuable communication over social media is a two-way street, where our fans feel free to tell us their feelings about our shows, talent, etc. and we amplify their enthusiasm.”

Read the full story here.

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