Bravo has launched a 24/7 online hub for its new real-time dating docu-series The Singles Project. The show follows a group of young, successful New York singles as they search for love, and will allow fans to engage with cast members like never before with the power to potentially affect how scenarios play out on the show.
The hub will serve as a rich interactive extension allowing fans to impact the on-air storylines, including “The Morning After”social Q&Asthe day after each episode, where fans can connect directly with cast members to dish about all of the juicy details of that week’s date, and “15 second flirt," which will allow users to upload their own quick dating videos to possibly catch the attention of one of the cast members. Meanwhile, Bravo's participation platform Play Live will also play an integral role throughout the entire show run, giving fans the opportunity to weigh in on dates as they air. Viewers will have the chance to sound off on a number of burning questions, including cast members’ first impressions (through a hot-or-not style sentiment poll), dater outfits, a couple’s chemistry, their in-date behaviors, and more.
“We wanted to create a completely unique digital experience for The Singles Project,” said Lisa Hsia, EVP of Digital, Bravo & Oxygen Media. “Bravo has an extremely engaged and socially savvy audience that wants their voice to be heard, which made this show a great fit for the network. We are breaking the fourth wall on this one – fans can impact cast members and what’s happening on air in a way that hasn’t been done before. The possibilities are endless.”
The Singles Project premieres on August 12th.