New Study Confirms that Social Media Raises Television Awareness

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A new study from Nielsen shows that 25% of TV viewers in 2013 said they had a higher awareness of TV programs because of social media. That's compared to 18% in 2012.

Write Nielsen in the report, "The social TV phenomenon is not only affecting the consumer TV experience and program development but also proving to be a valuable opportunity for advertisers to tap into and leverage the momentum of social conversations.”

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