New Study Confirms that Social Media Raises Television Awareness

Author:
Publish date:

A new study from Nielsen shows that 25% of TV viewers in 2013 said they had a higher awareness of TV programs because of social media. That's compared to 18% in 2012.

Write Nielsen in the report, "The social TV phenomenon is not only affecting the consumer TV experience and program development but also proving to be a valuable opportunity for advertisers to tap into and leverage the momentum of social conversations.”

Read the full story here on VentureBeat.

Related

ATEM Television Studio Pro 4K used by Zodiac Studios on Austin Music Live Streaming Series

ATEM Television Studio Pro 4K used by Zodiac Studios on Austin Music Live Streaming Series

Blackmagic Design today announced that Austin, Texas based full service production studio Zodiac Studios is using an ATEM Television Studio Pro 4K live production switcher and Video Assist 4K monitor/recorders for its ongoing Austin Music Live series. Cofounded by Robert Calder, owner and executive producer at Zodiac Studios, along with Producer and Creator David Christopher, the live streamed series celebrates the rich and diverse local talent that makes Austin the live music capital of the world. Austin Music Live supports and fosters the city’s $2 billion music tourism industry.