New Report Suggests Mobile Streaming Boosts TV Consumption - Creative Planet Network

New Report Suggests Mobile Streaming Boosts TV Consumption

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A new report from Needham & Co. suggests that the proliferation of mobile viewing on smartphones is a boon to TV consumption as well.

Says Needham analyst Laura Martin, "Rapid growth of mobile devices is creating demand for short-form digital video content, which is fueling the growth of a parallel video ecosystem that, so far, appears to be additive."

Read the full story here on MediaPost.

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