Almost Half of Prime-Time Viewers Are Multiscreening - Creative Planet Network

Almost Half of Prime-Time Viewers Are Multiscreening

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A new study of 55,000 Internet users worldwide found that 48% of prime-time television viewers are simultaneously using another screen.

Explains MediaPost, "This growing habit of 'screen stacking' dovetails with the proliferation of devices and online video viewing. Internet users own about four digital devices, and increasingly want to watch video whenever it is convenient for them. Those twin trends are driving the use of a new form of multitasking as consumers watch TV and watch other screens at the same time."

Read the full story here.

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