Lincoln, Neb.— With the proliferation of big screen TVs in living rooms across America, keeping fans in stadium seats is a major challenge for professional and collegiate teams.
The University is using social unique content on mobile devices inside its Memorial Stadium.
HuskerVision, the multimedia production department at the University of Nebraska, has deployed a new live production workflow based on EVS' XT3 media production server and the C-Cast connected content platform to address this challenge. The goal is to enhance the content that fans view on screens throughout the University's Memorial Stadium during games, as well as drive a new branded mobile app for download to stadium attendees' PCs, tablets and smart phones.
Connecting on-site TV production infrastructure to a central cloud-based platform, C-Cast enables HuskerVision to aggregate content, enrich it, or instantly deliver it to any platform.
Based on EVS' continuous recording loop technology, the XT3 seamlessly melds history, high-definition output, precise editing and the human touch into compelling storytelling. XT3 offers built-in proxies, live multi-angle review and an industry first: 12 live recording channel support.
"The XT3 and C-Cast workflow is helping stadiums increase attendance across multiple spectator sports by increasing fan engagement before, during and after games," said Fred Garroy, SVP, The Americas, EVS. "Positive metrics point to increased fan interactions as well as increased revenue opportunities."
HuskerVision also uses an enhanced IPDirector media asset management suite to ensure tight production control, in addition to supporting on-the-fly editing and metadata management.