Fox Asks Fans to Create UGC 'Gotham' Trailer

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Fox is asking fans to recreate the trailer for its new show Gotham as part of a user-generated contest. It is using crowdsourcing platform SendUs to ask fans to send in animated or live-action recreations of the trailer.

Dean Norris, SVP of Fox's marketing and special operations, said, "We ask ourselves, on a daily basis, how we can evolve our distribution methods, customize content and turn as much of our business over to the fans as possible?"

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