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Survey Finds 75% of Advertisers Running Multiscreen Campaigns

A new survey from Jivox found that 75% of advertisers are running multiscreen ad campaigns, expected to go up to 83% this year.

Writes Videonuze, “Two-thirds of respondents said they plan to invest more in multi-screen campaigns this year than in previous years, with 91% saying they intend to spend more on mobile advertising. 87% of respondents said that campaign results are better when running multi-screen vs. single screen.”

Read the full story here.