Survey Finds 75% of Advertisers Running Multiscreen Campaigns - Creative Planet Network

Survey Finds 75% of Advertisers Running Multiscreen Campaigns

Author:
Publish date:

A new survey from Jivox found that 75% of advertisers are running multiscreen ad campaigns, expected to go up to 83% this year.

Writes Videonuze, "Two-thirds of respondents said they plan to invest more in multi-screen campaigns this year than in previous years, with 91% saying they intend to spend more on mobile advertising. 87% of respondents said that campaign results are better when running multi-screen vs. single screen."

Read the full story here.

Related

India’s Renge Dragon Studio Colors 63 Commercialsin One Month Using Collaboration in DaVinci Resolve 15

India’s Renge Dragon Studio Colors 63 Commercialsin One Month Using Collaboration in DaVinci Resolve 15

Blackmagic Design’s DaVinci Resolve 15 was used to color grade 63 commercials in one month with the help of DaVinci Resolve 15’s collaboration workflow by RengeDragon Studio, an Indian boutique studio. As part of the 63 commercials, RengeDragon used DaVinci Resolve 15, along with DaVinci Resolve Micro Panel, for color grading the new Vaseline Sun & Pollution Protection commercial campaign.