Inside the Social Strategy of One 'Today' Show Producer

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Lost Remote talks to Today associate producer Alex Ficquette (@alexontheplaza) about his strategy for keeping his show social and both the live and online audience engaged.

Says Ficquette, "A lot of times I’ll try to tweet fun signs of the day or great crowd shots....You have to be interested in people’s stories. I feed off of their energy because they’re in amazing spirits."

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