A new survey from Twitter and Nielsen shows that the platform has proven successful in luring audiences to movie theaters.
Explains The Hollywood Reporter, "Of the moviegoers aged 13 and over who were surveyed, 87 percent said what they saw on Twitter influenced their recent movie choice. That number dropped to 47 percent when talking specifically about recommendations from family or friends on Twitter. That means that Twitter buzz, both positive and negative, about a film could have a significant impact on whether other fans check out the title."
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