Why YouTube Will Remain a Destination for Short-Form Content - Creative Planet Network

Why YouTube Will Remain a Destination for Short-Form Content

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BiTE Interactive EVP Joseph Farrell opines on The Huffington Post as to why YouTube will never truly replace television.

He writes, "Why aren't we drawn to YouTube for long-form content? Primarily because YouTube (and more specifically, AdSense) is heavily optimized for short-form content. YouTube advertising is extremely aggressive and pervasive from the moment you arrive on the site. 30-second ads preempt content, banners fill the bottom of an in-play video and banner ads/paid-placement videos populate the right column."

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