Forbes’ Jeff Bercovici reports on a new study that showcases the uptick of second screen behavior.
He writes, “Watching TV while simultaneously using a smartphone, laptop or tablet is on the verge of becoming a majority behavior worldwide, and in the U.S., it already is. According to a survey of 55,000 people by the research consultancy TNS, 56% of Americans engage in another digital activity during their TV sessions, a behavior termed ‘screen-stacking.'”
Read the full story here.