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New Infographic Tells Content Creators to Not Fear the Second Screen

A new infographic from Fullscreen advises content creators to not fear the second screen, and instead use the ubiquitous platform to make an even deeper and more immersive connection with fans.

The study found that 90% of TV viewers search on Google and YouTube, with TV-related searches up 54% year-over-year. 50 million Americans interact with a second screen on a daily basis, and for every piece of content that a show’s network uploads on YouTube, there are seven pieces generated by the fan community.

Read more here.