Tech company Fuisz Media is working on bringing interactivity to every video. Their new software identifies and tracks almost any object or person in a video, allowing its creators to easily make any part of it touchable and interactive.
Founder Justin Fuisz tells Mashable, “As we scale, implications for the entertainment and advertising industries are enormous. The ability to add interactivity quickly and easily to feature and editorial content provides boundless options for storytelling and monetization.”
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