Guy Atzmon of ReelSEO explains how data and creative should meld to create the most successful video ad campaigns.
He writes, “A successful campaign needs the best of both worlds: effective use of data mixed with inspired creative elements. For that to happen, data can’t function in a silo; it has to work with the ad creative every step of the way. When data and creative become part of the same practice, brands are able to upgrade from their stale, generic ads and create personalized videos that will hook customers – and increase conversions and return on investment (ROI). Research shows that personalized advertising leads to 10 percent more conversions and encourages customers to spend as much as 30 percent more per transaction, all by tailoring messages, offers and calls to action.”
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