Are Tablets the First Screen?

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Roger Baker of Giant Interactive gathers evidence that shows that tablets might have usurped televisions as the first screen.

He writes, "It’s an interesting conceit: Have tablets taken over the living room and become the first screen while traditional large screens have become ‘companion devices’? It’s not such a strange idea. With my small focus group here at home, I’ve noticed that the living room TV is getting much less of a workout that it did just a year ago. While part of this may be due to its transformation into a nexus point for Assassin’s Creed and Skyrim, there’s a significant amount of video which is instead being viewed on smaller, more mobile devices such as iPads and iPods. The portability and the individual experience have had a significant impact on how content is being consumed. Add earphones and watch the peace increase."

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