Hulu's Original Business Strategy Marches Ahead

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Sam Thielman of Adweek writes up Hulu's programming strategy, which has stayed true to its roots despite a wildly growing and changing business.

He writes, "Hulu has been through significant changes in the last three years, which is why it’s perhaps unexpected that the company’s original programming strategy has progressed steadily. Since September, head of development Charlotte Koh has renewed two series—The Awesomes and Behind the Mask—under two CEOs: Mike Hopkins took over for acting CEO Andy Forssell in October. Indeed, Hulu has appeared stable enough to high-profile partners to attract co-productions—the BBC joined Hulu for recent hit The Wrong Mans, and Lionsgate announced in August that it would get into the game next year with a supernatural comedy, Deadbeat."

Read the full story here.


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