Multitasking TV Watching Grows in 2013 - Creative Planet Network

Multitasking TV Watching Grows in 2013

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A new study in multitasking trends by Keth Nissen, MRG Co. shows growth across many categories including age group and technology adoption rates.

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Writes Jack Loechner of MediaPost, "Everyone is seeking to understand how we will use our second-screen devices and especially how they will be used in relation to the TV programs we are watching.  During 2013, multitasking behavior in the US has evolved at the expense of non-multitaskers and those who multitask unrelated to television."

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