Social TV in 2014

Author:
Publish date:

Jesse Redniss of Advertising Age makes some predictions for the future of social TV in 2014, a market that has grown leaps and bounds in 2013 with the introduction of Vine and Instagram video.

He writes, "As we wrap up 2013, it looks like social TV is being pushed to its tipping point. Not only are we starting to find hard evidence proving the powerful return on investment of second-screen and social TV, we're seeing real-time insights into what viewers are actually watching. Let's take a quick look back at some key moments in 2013 and see if we can divine what 2014 will have in store."

Read the full story here.

Related