TV Shows and Analysis of the Online Conversation

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Sasha Jorgensen of MediaPost writes about how and where TV shows can get insight from the vast online conversations surrounding them.

She writes, "Media and entertainment (M&E) companies can use social analytics to listen to, understand, and obtain actionable insights from the social conversation. They can get insight into audience opinions, emotions and behaviors -- insights marketers can use to do real-time marketing and make changes to campaigns and messaging quickly enough to keep up with consumers."

Read the full story here.