VH1's Social Strategy Drives TV Viewership

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Forbes examines VH1's aggressive and highly successful social TV strategy, which has driven a ratings increase in its primetime line-up.

They write, "This year, VH1′s Monday night programming regularly ranked right after football and  prime-time viewership increased 36% from last year. The uptick wasn’t a coincidence. VH1 has been carefully watching viewer trends and is now responding with an integrated social and mobile strategy."

Read the full story here.

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