E! Launches Social Media Scavenger Hunt for New Show

Author:
Publish date:

E! has launched a social media scavenger hunt and an exclusive web series to support its new show, #RichKids of Beverly Hills. The show follows five friends who have gained Internet fame by documenting their lavish lifestyles on Instagram.

Says John Najarian, executive vice president and general manager of digital and business development at E! Entertainment, “We’re always looking for ways to organically engage our fans across digital platforms. With ‘#RichKids, there’s so many natural ways to use digital that don’t feel forced and fit with the characters and their lifestyles.”

Read the full story here on MediaPost.

Related

Rock_N_Roll_*Masked man+wom in store

The Colonie Makes AICP Post Awards' Shortlist with Two Nods

The Colonie is on the AICP Post Awards’ shortlist with two of the company’s projects receiving nominations for exceptional work. Editor and Social Media Director Jimmy Helm and Creative Director Jennifer Moody received a nomination in the New Media: Vertical category for the Porsche spot, ‘Curves’ and Editor Nathan Rodgers is a finalist in the Music Video category for his contribution to Taylor Bennett’s ‘Rock ‘N’ Roll.’